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Innovative Solutions by Design

Company Overview

The mission of Automation Solutions of WI, Inc. is to be an integral partner to our clients and vendors through its exceptional knowledge and expertise in the application of automation and motion control technology. Our creativity, quality and integrity guide all facets of our Innovative Solutions by Design philosophy.

Established in 1998 by Barb and Rick Futter, the company goal is simple: to provide exceptional customer service and cost effective products combined with innovative solutions for each client’s requirements. Barb and Rick’s business beliefs are reflected by the company’s core values:


We employ the highest ethical standards, demonstrating honesty and fairness in every action that we take.


We treat our team members, customers and suppliers with respect. We respect all individuals and value their contributions.


We will be the best in product quality, customer service and everything we do.


Innovation is our lifeblood. We will innovate in everything, from our quality products, to the application of these products and all processes related to our business.


We are passionate about our clients and vendors. Their success is our success.


We empower our talented team members to take the initiative and to do what is right.

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